ALPS Advisors are constantly dealing with the C-Suite, which requires communication to have clarity and precision.
The Minto Principle, developed by Barbara Minto, is used by many of the top Consulting Firms to offer structured communication designed to deliver messages with maximum clarity and efficiency. Its structure emphasizes a top-down approach where the conclusion is presented first, followed by key arguments, and finally supported by detailed information.
The Minto Principle: Situation, Complication, Resolution
Set the context
Begin by clearly stating the current situation or context relevant to your insight.
Name the problem
Identify the problem or challenge that requires attention.
Recommend
Present your recommendation or insight concisely.
For our ALPS Advisors, we apply the Minto Principal to our Solution briefs, allowing you to:
Capture Attention Quickly
By starting with the conclusion, you establish relevance from the outset.
Justify Recommendations Clearly
Key points provide the rationale behind your conclusion.
Provide Supporting Evidence
Detailed information is included only if necessary, allowing the audience to dive deeper if they choose.